We are Matías Della Roscia and Mónica Soriano, artisans passionate about art and colors and inspired by nature. We are passionate about traveling and exploring. In all our trips we find treasures that we collect and use in our designs.
Native cultures have left us a very valuable legacy that we study and live on a daily basis. Contact with nature is healing for human beings and is what helps us stay connected to our true origin.
The stones, the feathers, the wood, are elements that Mother Earth gives us and with which the human being has sustained his life since ancient times. Being able to combine these elements in an art object with so much history and wisdom is for us a journey towards our spiritual connection, with ourselves, our ancestors and with the universal All or Great Spirit.
ArMoniZar, Spirit-Art Workshop was born in 2003 as a small artisan stall in Buenos Aires that later grew over the years and moved to Córdoba, Argentina.
At first, we sold handicrafts at a craft stall. Where day by day the Dreamcatchers became the star.
Already living in Córdoba we traveled places with our dream catchers and thus we began to sell wholesale.
Along the way we created a blog where we showed some photos of our dream catchers and the first online sales to businesses across the country arose.
The entire venture was growing and very soon we need help to be able to prepare so many orders! Now we are a team of several people working, all dedicated to keeping a stock of dream catchers ready to go and others ready to customize! We prepare them quickly thanks to teamwork, and in a few days, they are already in their new homes anywhere in the world.
Although we all occupy various tasks according to the needs of the moment, in general Andrea, Cele and Sasha are in charge of weaving and assembling the orders, Hugo, Maty and some other random helpers are in charge of pruning and assembling the structures and rings Willow. Edgardo prepares the packaging for each order. And I, Moni, above all, am in charge of customer service, the design of the models and customizations, as well as everything web and graphic. Maty is also in charge of shipping and supplier logistics.
The growth of ArMoniZar allowed us to reach a new level of work and service, where not only we benefit, but we also have the satisfaction of being able to give work to other people, something that is very important in our country.
We only work with suppliers that offer us the highest quality but with the least possible environmental impact. We love working with feathers because we feel that we are giving a new utility and revaluation to a material that would otherwise be thrown away or accumulated generating pollution. With how beautiful the feathers are!! The birds shed all their feathers, and there are hundreds of them!, several times throughout the year. So the farms we work with pool them especially for us and that way they make a nice extra profit and value their animals much more.
Our packaging is recycled and recyclable material. And the transport company claims to try to work in ways that reduce carbon emissions.
The stones are authentic semi-precious, and this is very important to us. That is why we choose stones of ethical origin that come from deposits, often superficial, with fair labor regulations for workers, many of which we personally collect from deposits that have been abandoned in the interior of our country. Many can be picked up from the ground, because they simply crop up in specific places. And we love to travel and explore. We prefer rough stones and avoid plastic, imitation or polished ones. When we include polished it is because we have not been able to get their raw version or because they were naturally worked by nature.
We manufacture the rings and structures with Willow wood. We take the trouble to travel long distances to prune the willows that are mostly found in private homes. So this provides a relief also for the neighbours, who otherwise have to have the willows trimmed so they don't touch the wires or before they shed their leaves. This is how we give a new utility to this wood so precious to us. The Trees are strengthened and remain healthy, I also believe that in gratitude, they grow more and more.
All our sales are online and mostly abroad. To ensure greater stable profitability to be able to employ more people, because when abundance is shared, it multiplies. We are like a big family and that is the most important thing for us.
The development of ArMoniZar was the realization of one of our most cherished dreams, one of those that we had trapped in the web of our lives and we had clearly visible, to add a new grain of sand every day. To achieve the long-awaited goal: live from what we love to do.
On the way we came across many barriers, everything seemed so gigantic and unreachable.
We had to fight against many personal and social prejudices. In our country it is still not well seen to dedicate oneself to art and many consider that it is impossible to make a living from it.
Today we can truly say that we have put our ideals into practice, and we have achieved it.
With effort, of course. But an effort filled with the satisfaction that we are being completely true to ourselves and our inner vision.
We do not want to settle for a way of life that does not fully represent us and we have a deep need to express our true potential, so as not to end our days with the feeling that if we had encouraged ourselves, maybe we would have made it...
We are so happy that we found a way to not have to settle for living an unfulfilling life! For having known how to prioritize the fulfillment of the desires of our hearts.
Today we feel that we are freer even than we had dreamed of. It is a very real freedom that is based on fulfilling all dreams and being happy. In having the ability to make decisions and take them into action.
An action bearer of peace. The peace of knowing that we are doing what we came here to do in this life. The peace of observing how things magically happen around us, every time we take a step that was born from a dream.
Our workshop is an art-spirit workshop. Because we cannot conceive of art in our personal experience without the influence of our true Being, our Spirit. At the same time, we cannot access the inner connection without the integration of some of the art forms.
But in the physical world it is necessary to live with your feet on the ground or with your roots well established. Achieve a healthy balance between abundance and spirituality, which are actually the same, Energy.
With the inner connection with our inner Guide, we can see the path clearly and relax as we walk it, knowing that we are part of something bigger that is inexhaustible and always available to us.
When we feel happiness and joy, we realize that they are good signs, that tell us: yes! That is the way.
It was not easy to reach these conclusions, we stumbled and fell many times, but with each fall we feel gratitude, because there is no blow that has not brought us a redirecting scare, and has given us the push to make the most difficult decisions.
Since our creations are personalized, we have strong contact with our customers, we have received criticism that has taught us and forced us to ask questions, they have been a great contribution that has always helped us grow even more and improve our work even more.
But luckily the vast majority of comments have always been positive and full of affection, which is why we collect them as a great treasure, they are the reviews of our clients.
Here I am going to share some epic photos with the team and families.
Thanks for reading me!! I hope our experience will inspire you towards the realization of all your dreams!! Let's keep catching them, they are a great treasure.
And thanks to our 3 children
who are the engine of our lives